18.6.08
Bratz stolen from Barbie?
In the LA Times this week you can read:
On one side of the courtroom is the world's largest toy company, Mattel Inc., which claims the Bratz concept was created secretly by one of its own designers who at the time was working on its signature Barbie line. Mattel, based in El Segundo, wants a stake in the saucy Bratz, known for hip-hugging outfits and bare midriffs, which have prospered as chaste Barbie has faltered.
On the other side is MGA Entertainment Inc. of Van Nuys, a formerly small player in the toy business that debuted Bratz in 2001. It claims full ownership; its lawyers have said the doll was created at a time the designer was taking a break from Mattel.
To read the complete article: http://www.latimes.com/business/la-fi-bratz18-2008jun18,1,5066891.story?page=1